A pop artist having a vast effect on the economy seems unheard of. Taylor Swift has proven the US, Mexico, and soon-to-be Europe, wrong. Swift's multigenerational cultural event “The Eras Tour” has positively affected the economy more than any other efforts have seen in the last couple of years. To put into perspective, president of QuestionPro Research and Insights Dan Fleetwood stated that if Swift herself were an economy she would be greater in size than over 50 countries. Swift’s tour began in May and she is traveling across 20 countries and has 92 shows set. When she enters a city for her show thousands of fans are booking out every hotel in the area, exploring small businesses, and local restaurants. On top of this, many have followed her from state to state on the tour getting flights from one show to the next. The Philadelphia Federal Reserve stated that May was the best month for hotel income since the epidemic. Additionally, small businesses have boosted revenue, specifically in California. Employment increased by 3,300 jobs and local earnings were raised by 160 million. 

Economists noticed immediately that this tour would be a big deal on November 15th when shortly after tickets went on sale, TicketMaster “broke”. The issue arose when around 14 million fans flooded TicketMaster in a frenzy to grab any tickets available. The site was shut down and made unavailable quickly. Along with this, the size of the arenas she is coming to is massive, seating around 40,000 fans a piece. When Swift came to her first stop of the tour in Glendale Arizona, more than 150,000 fans attended the first couple of nights, bypassing the amount of fans visiting the city for the Super Bowl that took place a month before. 

Swift has been putting all of this income to good use; recently she gave out $100,000 ‘life-changing’ bonuses to the tour’s trucking staff. These workers do most of the heavy lifting every night and help maneuver the impressive stage setup. Other staff such as dancers and technicians received bonuses as well. People magazine shared that the accumulation of all bonuses given out to her staff totaled around $55 million dollars.